Responsible Finance Forum

From Trust to Loyalty: A Global Survey of What Investors Want 2016

01 January 2016
Source:  CFA Institute

Since CFA Institute and Edelman last conducted the Investor Trust Survey in 2013, investors’ trust in the financial services industry to do what is right has generally increased. In addition, investors have a slightly more favorable view of the industry (61% for retail investors and 57% for institutional investors) versus the general population surveyed in the 2016 Edelman Trust Barometer (51%), but in both groups, financial services remains in the bottom tier of trust relative to other industries.