Responsible Finance Forum

Mainstreaming Gender and Targeting Women in Inclusive Insurance – Perspectives and Emerging Lessons

GIZ , IFC and Women's World Banking

The Rationale for a Focus on Women and Inclusive Insurance: The compendium “Mainstreaming Gender and Targeting Women in Inclusive Insurance: Perspectives and Emerging Lessons” provides a variety of articles and case studies on the state and potential of gender mainstreaming and targeting women in insurance in developing and emerging economies. It considers inclusive insurance as broader than microinsurance so that all underserved women clients in these markets can be included. At its heart, this compendium is based on the knowledge that gender and biological differences between women and men affect their life cycle risks with implications for their needs and preferences for inclusive insurance products and services. The compendium also recognizes that women represent a significant entry point to the family wallet, and hence a market opportunity for insurers due to their traditional role of acting as conduits for their families and communities.



Key Findings

  • There is both a clear business and social case for mainstreaming gender and targeting women in inclusive insurance with benefits to increase insurance penetration and risk protection of the vulnerable in society.
  • Women and men customer profiles exhibit different characteristics. A tailored inclusive insurance proposition for women can meet their gender-specific needs and be commercially viable.
  • Although there are some examples of women-centric approaches to insurance, they remain ad hoc and difficult to



  • Make the policy and regulatory environment favorable for gender-sensitive inclusive insurance.
  • Provide technical support to collect and analyze inclusive insurance sex-dis- aggregated data on both the supply and demand side.
  • Engage in addressing legal and policy constraints which indirectly place con- straints on women related to their access to and usage of insurance.
  • Promote gender diversity in the insurance industry.
  • Build stakeholders’ capacity on gender and inclusive insurance.
  • Encourage market research for inclusive insurance and innovation regarding new product and distribution channels to target women clients.
  • Make financial literacy programs more responsive to women clients.
  • Establish a “good practice coalition” among development cooperation agencies, insurance supervisors and policymakers, the insurance industry and others.